Local news: vital resource. A new Peacock series, ‘The Paper,’ is illuminating the enduring importance of local media, blending humor and heart to depict the challenges faced by community newspapers. Premiering in September 2025, this spin-off from ‘The Office’ aims to be both a “love letter to journalism” and a “spot-on commentary about the state of journalism,” according to the show’s creators.
A Mockumentary’s New Mission
The series follows the same fictional documentary crew that previously chronicled the antics of Dunder Mifflin. This time, they turn their cameras to a different kind of struggling institution: the ‘Toledo Truth Teller,’ a local newspaper in Toledo, Ohio. Adding to the comedic irony, the newspaper shares office space with a toilet paper company subsidiary.
At the center of the narrative is Ned Sampson, played by Domhnall Gleeson. Described as an “anti-Michael Scott” figure, Sampson is the newly appointed editor-in-chief. Despite his limited journalism experience, he possesses a deep-seated optimism as he attempts to revitalize a newsroom where many have lost their passion. The ensemble cast includes interim managing editor Esmeralda Grand (Sabrina Impacciatore), ad salesman Detrick Moore (Melvin Gregg), subscriptions person Nicole Lee (Ramona Young), compositor Mare Pritti (Chelsea Frei), accountants Adam Cooper (Alex Edelman) and Adelola Olofin (Gbemisola Ikumelo), and reporter Barry Stokes (Duane Shepard Sr.). Further complicating matters is Travis Bienlien from the co-located toilet paper division, who finds himself unexpectedly drafted into journalistic duties.
The Genesis of ‘The Paper’
The concept for ‘The Paper’ emerged from executive producers Greg Daniels and Michael Koman’s observations about the decline of local news. Koman noted that this contraction was palpable, even in cities with seemingly thriving newspapers, as “so many had gone away.” This recognition of an industry struggling to survive in an increasingly digital world led them to explore the critical role local news plays in a healthy democracy.
Why Local Media Matters
The series underscores the vital role that local journalism plays in holding power accountable and informing communities. As Koman observed the decline of local news, he recognized the increasing risk to democracy. The show strives to highlight the importance of local news as a “truth teller.” The series, through the fictional “Toledo Truth Teller”, reminds audiences that journalism, at its core, is a vital service to the public.
Impact and Authenticity
The impact of ‘The Paper’ is already being felt, with many describing it as a “beacon of hope in what is an undeniably dark time for the industry.” The show aims to highlight the “very real risks to democracy when journalism is diluted to the point where power cannot be held to account.” Domhnall Gleeson’s preparation for his role included visiting Ohio newsrooms, giving him a newfound respect for the profession. He noted that “people are doing real journalism… and the really important work is still going on.”
The Power of Community Storytelling
At its heart, ‘The Paper’ is a celebration of community storytelling. It highlights the importance of having dedicated individuals who are “at least attempting to find local news for local people.” These stories, often overlooked by larger national outlets, are essential for informing citizens, fostering civic engagement, and holding local leaders accountable. The series reinforces the idea that local news is not just about reporting events; it’s about building a stronger, more informed community.
Where to Watch
‘The Paper’ is currently available for streaming on Peacock, with all episodes of its first season released in September 2025.
Conclusion
‘The Paper’ offers a timely and poignant reflection on the state of local journalism. By blending humor with a serious exploration of the challenges facing community newspapers, the series underscores the enduring importance of local media in a democratic society. Through its engaging characters and compelling storylines, ‘The Paper’ reminds us that local news remains a vital resource, deserving of our attention and support.
